SOAR Experience

“Purpose over profit. If you’re driven by purpose, the profit will follow you…”

– Bishop T.D. Jakes, CEO and Founder, T.D. Jakes Ministries and T.D. Jakes Enterprises

Whether you desire to build a legacy for your family, or you desire to be liberated from your mundane nine-to-five routine, entrepreneurship may be the answer. Inspired by Bishop T.D. Jakes latest book, SOAR! Build Your Vision from the Ground Up, the SOAR Experience provided an opportunity for burgeoning entrepreneurs in Dallas-Fort Worth, TX, and Denver, CO, to glean invaluable insights about entrepreneurship. Bishop T.D. Jakes invited an all-star team to the event so that aspiring entrepreneurs would have exclusive access to thought leaders, investors, and mentors. Attendees also received complimentary copies of the New York Times bestselling book with their event registration. Although the entrepreneurial event was held at The Potter’s House in Dallas, aspiring entrepreneurs in Denver participated in the event via live stream access at The Potter’s House of Denver.


The overarching theme of the New York Times bestselling book was highlighted throughout the SOAR Experience. This theme referenced the gallant story of the Wright brothers as they persevered to invent, build, and fly the world’s first successful airplane in the early 1900s. For those of you who were unable to attend the entrepreneurial event, this three-part series recapping the SOAR Experience is for you. Now, without further ado, here’s part one of the series.


It’s a Mindset

One of the greatest challenges facing aspiring entrepreneurs is discovering how to develop a “winning” mindset. Any successful entrepreneur will attest that their venture did not come to fruition without mental preparation. SUCCESS magazine Editor-in-chief Josh Ellis sat down with Bishop T.D. Jakes to discuss developing the proper mindset for entrepreneurship. Josh shared with the approximately 2,500 attendees that Bishop Jakes was recently featured on the cover of SUCCESS magazine. As a magazine committed to helping people cultivate strong leadership skills, Bishop T.D. Jakes was selected as someone who effortlessly exemplifies successful leadership.


“If your business solves a problem for me, it’s far more likely to be successful.”

– Bishop T.D. Jakes, CEO and Founder, T.D. Jakes Ministries and T.D. Jakes Enterprises


Aspire to be a problem-solver. Bishop Jakes believes that successful entrepreneurs should develop a mindset geared toward the “why.” “It’s the difference between knowing how and knowing why,” said Bishop Jakes. Many people know how to do something, but fail to understand why they do it. He also shared with the audience that the “why” leads you to want to “make the decisions, not see the patients.” You’re essentially shifting your mindset from working for someone else to working for yourself, as there’s a greater purpose to what you contribute to the world. Bishop said that unfortunately many do not get passed the “doing stage.” Those individuals are content working for someone else. “It comes from undermining your mindset…nobody will think your vision through like the person who birthed it – YOU.”


“SUCCESS magazine is about leadership and encouragement. Bishop T.D. Jakes is a perfect example of leadership and someone that everyone should follow for success…”

– Josh Ellis, Editor-in-chief, SUCCESS magazine


If you’re an aspiring entrepreneur who feels as though no one understands you – you’re in great company! The Wright brothers were constantly mocked by their peers for exploring the early era of aviation. The Wright brothers continued to believe in their dreams of flying an aircraft despite the naysayers. “Entrepreneurs think differently. It’s hard to find people to talk to because you’re thinking on a different orbit…,” said Bishop Jakes. Stay encouraged as you build your business. “The failing process kills many entrepreneurs’ dreams. The Wright brothers didn’t quit – they preserved. Remember, your failures are always the school masters of your success.  Everyone wants to win, but no one wants to pay the price,” shared Bishop Jakes.


SOAR Experience

Invest in You

Although the SOAR Experience was designed for aspiring entrepreneurs who often have limited access to capital, it is still imperative to invest back into your business. “You can’t attract investors if you don’t invest,” informed Bishop Jakes. When an entrepreneur thinks about investing, as it relates to their venture, seldom do they first entertain the thought of investing in their own business. In an effort to gain buy-in from investors, an entrepreneur must first demonstrate their commitment to growing the business with their own capital. Bishop Jakes said, “Most of us are “bootleg people” who don’t have investors. Many businesses start out not-for-profit. It takes a while before you get to profit and you can’t eat your seed and still wait on your harvest.” However, we must learn to turn whatever profit we yield back into that business again. If you invest in your business, your business will invest in you.”


Additionally, when an entrepreneur delves into investing in their business, it behooves the entrepreneur to develop a business plan based on worst-case scenarios, not best-case scenarios. Bishop Jakes said, “Most entrepreneurs fail because they spend time trying to be impressive, not conservative.” Take heed, entrepreneurs. Instead of spending your profit on takeout, forgo that convenience and bring your lunch to work instead. In the long-term, investing the funds back into your business will position you to SOAR like the Wright brothers!


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Q&A Session

With an empowered audience of approximately 2,500 aspiring entrepreneurs, Josh Ellis opened the floor to a brief Q&A session, where they could glean insights from Bishop Jakes. Here are just a few questions that entrepreneurs – in Dallas and Denver – had the privilege to ask the New York Times bestselling author.


Q (Dallas on-site): As an entrepreneur, how do you stop haters from negatively talking about your brand?

A (Bishop Jakes): You don’t talk to haters. Find the truth in the criticism and that’s it…


Q (Dallas on-site): When God gives you many ideas how do you prioritize them?

A (Bishop Jakes): Write them all down and see which ones are closest to your reach…Which ideas look like you? Also, rather than seeing them as individual entities, find their commonalities. There’s so much to learn from writing a business plan down on paper; it gives you a place to rearrange things and do a cost analysis, etc. In doing so, you can see what it takes to get to the next level.


Q (Dallas on-site): I have my own business and a staff. How do I balance my family with a newborn, wife, and a staff of 17 people?

A (Bishop Jakes): Whenever my plane lands, (due to my schedule) I always know that there’s someone who will be disappointed, but I try not to disappoint the same people each time. If you isolate your professional life from your personal life, you will disassociate one of them. You should consider having your wife be a part of the business, in some capacity, so she’s not a separate entity. Let your kids go to business meetings with you so you can spend time with them.


Q (Denver live stream): How do I get out of my fear of being stagnant so that I can step out in faith?

A (Bishop Jakes): My brother told me that every fight that he was ever in he was always scared. I told my brother that I thought that he was better than me because he didn’t have fear, but now I know that he was better than me because he did it anyway – with fear!


Q (Denver live stream): What are some background marketing tips that you used for this conference?

A (Bishop Jakes): I started with my base…I started with the entrepreneurs in the church. I didn’t want my church to be the first to hear my message. When I had my base behind me, then I decided to build out from there. They had the books first; they get to tweet about it, etc. So, your marketing has to have layers to it. You need consumers who have actually read the product, etc. Your base will market the product for you via TV, radio, social media…I don’t want to send my product into the world without my base!



The Experience

At the conclusion of the Q&A session, emboldened attendees gave Bishop T.D. Jakes and Josh Ellis a hearty round of applause for a dynamic morning session. Attendees were then released from the main sanctuary to enjoy lunch, shop at vendor booths, and network with other entrepreneurs at The PLACE in Dallas, TX. Stay tuned next week for part two of this three-part series recapping the SOAR Experience. In the meantime, if you haven’t purchased your copy of SOAR! Build Your Vision from the Ground Up, do so today.


Quotables for Entrepreneurs

by Bishop T.D. Jakes:

“You can’t charge high-level pricing with low-level services. Your customers will leave you for someone who charges the same with better service. It’s the small things that make all the difference in customer service.”

“Put the creative on hold and focus on the business first…Get in a room with boring, analytical people who can see the business model first before you get in a room full of creatives…”

“Even Jesus had a board before he started doing his miracles. He picked 12 disciples that couldn’t perform like him. Picking people who are not what you are saves your business. You want the board to be small, strategic, and loyal.”

“Go to school, read, and be in the backroom…The brilliance is in the backroom.

Many people will get information from the conference, but won’t understand the brilliance of how the conference was set up. There is something more to be seen than what is being shown…”

“What do we get when we get you? You may be marketing the worst part of you…”

“Social media is a great way to market your brand on a low budget. If you don’t have a presence on social media, you’re missing out…”

Written by: The Potter's House

October 31, 2017